My favorite part of marketing is the chance to lead creative work that matters to me. I’m at my best when I’m guiding a vision — shaping ideas, pushing boundaries, and turning strategy into something real and memorable. I don’t just want to manage tasks; I want to direct projects I believe in, where my creativity has room to breathe and my leadership shapes the outcome. The most rewarding moments come when I can take what fascinates me and transform it into meaningful, well-executed work that

“People don’t buy products, they buy stories.”
It sounds poetic, but it’s half-baked. People buy solutions . Which needs relevance, function, identity, & trust. The story only matters if it reinforces those things. A beautiful narrative doesn’t save a broken product or a forgettable brand.

I didn’t take a straight path. I almost flunked out of college early on, but everything changed when I discovered marketing. I realized it gave me the chance to work inside the industries I care about and create meaningful work for the communities I’m part of. That shift sparked a drive in me — I went from barely holding on to graduating at the top of my class & getting my masters in marketing. Fueled by a genuine passion for marketing the products/services I support and care about; to connect, build, and serve with purpose.

My ideal marketing role is one where I lead with purpose & setting the creative direction, guiding decisions that align with both strategy and impact, and ensuring the work serves a purpose beyond metrics. I focus on building meaningful, lasting connections between brands and the communities they touch. For me it’s a responsibility to shape work that matters.