Market Research Presentations
This section showcases a selection of client projects, market research, brand guides, and strategic presentations, case studies that I’ve developed, many of which I led as team lead during my undergraduate program. While it includes work from my B.S. studies, the primary focus here is on the projects and insights crafted during my M.S. program. Following this, you’ll find Weigel’s-specific presentations, curated separately within this portfolio for easy viewing and context.
Nissan
Interpret Data and showcase suggestions for Nissan based on the market research found in the TikTok survey data.
Total Wine
Increase customer loyalty and revenue in the Select and Reserve loyalty groups.
BioPure
How should BioPure strategically approach launching Oxyglobin & Hemopure to market.
Planters
Market research on possible solutions to the low sales and brand trust due to new entrants to the market.
Burger King
Marketing mix evaluation & brand recommendations.
Celsius
Market Research for Celsius for the energy category.
Eastman Chemical
Market research for Eastman Chemical for their implementation of makeup ingredients, specifically microbeads.
Safe Chef
Brand and Market research mockup for a food subscription service oriented around providing safe food options for those with allergens.
Health City
Market research on whether the CABG surgery business model transferred successfully out of India and is relevant in the developed world
Singapore Metals Limited
Market strategy for Singapore Metals Limited curled metal cushion pads for pile driving equipment.
Alcohol Data Anaylsis
Alcohol market research for a undisclosed distillery in East Tennessee.
Delta Plastics
Educate farmers purchasing Polytube that adding Pipe Planner will qualify them for the USDA’s Environmental Quality Incentives Program which provides agricultural subsidies and financial assistance for farmers.
TOTO
Market Strategy for TOTO if washlet continues to be marketed in the USA as in Japan, there is concern for Washlet failure.
Love At First Bite
Brand mockup for MarTech stack implementation and operational execution.
Invision
Virtual reality A/B testing for social and digital platform ads .
Fleetwood Coffee Co.
Market research and brand creation for chicken food innovation (Dippin’ Chicken) for Weigel’s.
Fleetwood Coffee Co.
Market research and brand creation for Fleetwood Coffee, acquisition from Vienna Coffee.
WearKnox
Student ran UTK merchandise company, building and growing an e-commerce platform.
Weigel’s Presentations
Retail Media Network
Vendor presentation of the intial unveiling of Weigel’s RMN with a loyalty buy in for the new radio system with ad space.
Weigel’s Car Show
Organized Weigel’s 1st car show. Monster sponsored KTM 300XC dirt bike giveaway.
Market Strategy
E-Commerce, Digital, Social, SEO Strategie proposal for Weigel’s
Kellogg’s Insights
Kellogg’s AI and analytics synopsis report.
Weigel’s Private Label
Private label presentation for the University of Tennessee’s Professor Rains Marketing 466 course client projects for students.
AMAze Group
Market research and brand program building for Weigel’s chicken program, Dippin’ Chicken.