Market Research Presentations

This section showcases a selection of client projects, market research, brand guides, and strategic presentations, case studies that I’ve developed, many of which I led as team lead during my undergraduate program. While it includes work from my B.S. studies, the primary focus here is on the projects and insights crafted during my M.S. program. Following this, you’ll find Weigel’s-specific presentations, curated separately within this portfolio for easy viewing and context.

Nissan

Interpret Data and showcase suggestions for Nissan based on the market research found in the TikTok survey data.

Total Wine

Increase customer loyalty and revenue in the Select and Reserve loyalty groups.

BioPure

How should BioPure strategically approach launching Oxyglobin & Hemopure to market.

Planters

Market research on possible solutions to the low sales and brand trust due to new entrants to the market.

Burger King

Marketing mix evaluation & brand recommendations.

Celsius

Market Research for Celsius for the energy category.

Eastman Chemical

Market research for Eastman Chemical for their implementation of makeup ingredients, specifically microbeads.

Safe Chef

Brand and Market research mockup for a food subscription service oriented around providing safe food options for those with allergens.

Health City

Market research on whether the CABG surgery business model transferred successfully out of India and is relevant in the developed world

Singapore Metals Limited

Market strategy for Singapore Metals Limited curled metal cushion pads for pile driving equipment.

Alcohol Data Anaylsis

Alcohol market research for a undisclosed distillery in East Tennessee.

Delta Plastics

Educate farmers purchasing Polytube that adding Pipe Planner will qualify them for the USDA’s Environmental Quality Incentives Program which provides agricultural subsidies and financial assistance for farmers.

TOTO

Market Strategy for TOTO if washlet continues to be marketed in the USA as in Japan, there is concern for Washlet failure.

Love At First Bite

Brand mockup for MarTech stack implementation and operational execution.

Invision

Virtual reality A/B testing for social and digital platform ads .

Fleetwood Coffee Co.

Market research and brand creation for chicken food innovation (Dippin’ Chicken) for Weigel’s.

Fleetwood Coffee Co.

Market research and brand creation for Fleetwood Coffee, acquisition from Vienna Coffee.

WearKnox

Student ran UTK merchandise company, building and growing an e-commerce platform.

Weigel’s Presentations

Retail Media Network

Vendor presentation of the intial unveiling of Weigel’s RMN with a loyalty buy in for the new radio system with ad space.

Weigel’s Car Show

Organized Weigel’s 1st car show. Monster sponsored KTM 300XC dirt bike giveaway.

Market Strategy

E-Commerce, Digital, Social, SEO Strategie proposal for Weigel’s

Kellogg’s Insights

Kellogg’s AI and analytics synopsis report.

Weigel’s Private Label

Private label presentation for the University of Tennessee’s Professor Rains Marketing 466 course client projects for students.

AMAze Group

Market research and brand program building for Weigel’s chicken program, Dippin’ Chicken.

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