Starting with controlling our audio in-store

I implemented MyInstore Radio with their founder Soren for months. Not only would this give us control of our music in our 85+ stores across East Tennessee, it would allow us to advertise and sell ad space to roughly 7million customers a day.

If you know anything about East TN, the ad space is usually for the local plumber or personal injury lawyers. For Weigel’s we wanted to dedicate our ad space, not only to ourselves for self promotion in our stores but to our vendors and to continue to give back to those relationships that help us stay strong and supplied in our stores and for our loyalty program.