Website & Digital Footprint

I manage and execute Weigel’s digital footprint across web, search, and social; with the company’s website serving as the hub. On the site, I oversee the ongoing redesign and content flow of our loyalty platform, regularly updating promotions, deals, and design elements that align with each campaign cycle. I also maintain store location data, including real-time amenity updates and SEO optimization to ensure discoverability and user relevance.

Beyond the website itself, my work extends to full-channel continuity. I write and publish our press releases, manage their SEO performance, and lead syndication across LinkedIn, social media, and paid social. I serve as the administrator of our Google Business Manager, ensuring every store listing and platform touchpoint reflects current and accurate information. From metadata to moderation, I connect messaging across all platforms to maintain a cohesive and search-optimized brand presence that delivers reach, relevance, and measurable return.